Too often we pay attention to negative behavior andignore the positive. We are rarely taught the benefit of positivereinforcement, and instead focus on the negative and expect automatic change.This children's book is based on a true story asexperienced by Dr. Amen himself. One day while watching a penguin named FatFreddy take part in a stunt show at a local amusement park, he is astonished tosee the penguin perform so well. Frustrated by his own son's behavior, Dr. Amendecides to talk with the trainer after the show to find out how she got thepenguin to follow all of her directions. Through clever rhyme and storytelling,the trainer shares with Dr. Amen the power of positive reinforcement.Though designed with elementary school students inmind, this story has taught people of all ages a valuable, life-changinglesson.
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Daniel G. Amen, M.D., is a clinical neuroscientist, child and adolescent psychiatrist, and medical director of the Amen Clinic for Behavioral Medicine in Fairfield, California. The recipient of awards from the American Psychiatric Association, the Baltimore DC Institute for Psychoanalysis, and the U.S. Army, Dr. Amen is a nationally recognized expert on the relationship between the brain and behavior, and on attention deficit disorder, and is the author of several books, including Windows into the ADD Mind and Firestorms in the Brain.
Jesse J. Payne is the director of education at the Amen Clinics and a perfect example of someone who relied on his brain power and education to change his life. He holds a BA in business and an MA in education from Vanguard University of Southern California, and he earned his doctorate degree in education with a specialization in K-12 leadership from the University of Southern California. In 2009, he was awarded Researcher of the Year at Vanguard University of Southern California.
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