Surprise: Embrace the Unpredictable and Engineer the Unexpected

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Surprise: Embrace the Unpredictable andEngineer the Unexpected is anin-depth look at the phenomenon of surprise and how it can be managed andharnessed to great effect in our day-to-day lives.Pop quiz: Do you preferwhen things go according to plan or when the unexpected happens?Most of us pick controland predictability. Yet research reveals a counterintuitive truth: our bestmemories are the surprising ones. We feel most comfortable when things are certain,but we feel most alive when they're not. Surprise is also the little-known keyto growth, attention, and connection. In Surprise, the authors presentan unusual new perspective: by understanding the science of surprise, we can transform our work, relationships, andeveryday life from ordinary to extraordinary.Through colorfulnarratives and fascinating scientific findings, the authors shine a light onthe world's least understood and most intriguing emotion. They reveal howshifting our perception of surprise lets us thrive in the face of uncertainty.And they show us how surprise acts as a shortcut that turns a typical productinto a meaningful experience, a good idea into a viral one, awkward small talkinto engaging conversation, and everyday life into an adventure.

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