Verwandte Artikel zu The Next CMO: A Guide to Operational Marketing Excellence

The Next CMO: A Guide to Operational Marketing Excellence - Hardcover

Mahoney, Peter; Todaro, Scott; Faulkner, Dan

 
9781480894129: The Next CMO: A Guide to Operational Marketing Excellence
Hardcover
ISBN 10: 1480894125 ISBN 13: 9781480894129
Verlag: AuthorHouse, 2020

Inhaltsangabe

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

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Über die Autorin bzw. den Autor

Peter Mahoney

Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies.

Scott Todaro

Scott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students.

Dan Faulkner

Dan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.

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Verlag
AuthorHouse
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1480894125
ISBN 13 
9781480894129
Einband
Gebundene Ausgabe
Anzahl der Seiten
174
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Deutschland