Hug Your Customers: STILL The Proven Way to Personalize Sales and Achieve Astounding Results

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9781478903291: Hug Your Customers: STILL The Proven Way to Personalize Sales and Achieve Astounding Results

Revised and updated for the first time- here is the 200,000-copy staple, praised by Warren Buffett as "a gem.... I wish everyone at Berkshire would follow [Jack Mitchell's] advice-we would own the world."

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in Jack Mitchell's classic landmark business bestseller, HUG YOUR CUSTOMERS.

The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits-new customers, repeat customers-by providing exceptional customer service. It's that simple says Jack Mitchell. HUG YOUR CUSTOMERS shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use for any business, HUG YOUR CUSTOMERS is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.

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About the Author:

Jack Mitchell is the CEO of Mitchells/Richards/Marshs/Wilkes Bashford, four of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.

From Publishers Weekly:

If you work at a Fortune 500 company and live in southern Connecticut or New York's Westchester County (two of Manhattan's most affluent suburbs), chances are you buy your suits at Mitchells (in Westport, Conn.) or Richards (in Greenwich, Conn.). These two independent clothing stores are some of the most successful in the business and outfit CEOs from Chase, GE, IBM, Merrill Lynch and Pepsi. Mitchell, whose father started the business, shares the secret of his success in this unoriginal but cheerful guide to keeping customers happy. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. For Mitchell, that means literally offering a customer the coat off your back, if that's the only one left in the store in the customer's size and preferred style and color. It means going to customers' homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays. Some might view this as fawning, but for Mitchell, it's the best way to keep customers coming back. His advice-know your customer, think outside the box, have a "no problem" attitude-is hardly groundbreaking. But those who work with customers daily have much to gain from this chipper, inspiring handbook.
Copyright 2003 Reed Business Information, Inc.

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