How Champions Think: In Sports and in Life - Hardcover

"Intriguing and persuasive....Though Rotella's primary concern here is with the very successful, "ordinary" people should also find useful tips here for smoothly handling life's challenges and opportunities." --"Publishers Weekly"

"The author is, unquestionably, the premier mental coach for golf, having worked with Darren Clarke and Keegan Bradley as well as athletes in other sports, along with business executives...What makes golf an interesting metaphor is that even the truly luminary succeed, but only a fraction of the time. Rotella emphasizes the importance of goals-setting and the discipline that is required to achieve those aims....["How Champions Think "is] so good that this reviewer has recommended it to all, golfers and non-golfers alike." --"Library Journal" (starred review)

"Rotella's philosophy is astonishingly simple . . . [and] probably owes more to Vince Lombardi than it does to Sigmund Freud. . . . Rotella has counseled a dozen athletic teams and organizations (the New Jersey Nets, for one), the employees of some twenty corporations--among them Merrill Lynch, General Electric, and Time Warner--and assorted individuals, including a tennis champion trying to make a comeback and a musician with a bad case of stage fright. . . . Though Rotella's tips are undeniably useful, they cannot account for his success rate, which is phenomenal." "--The New York Times"

"Straightforward and simple...Do the math. Read Rotella." --"The Wall Street Journal"

Praise for Bob Rotella and "How Champions Think"
Why sidle up to Bob Rotella? For one, his client list is studded with very successful people . . . a cascade of boldface names, many from the world of sports but others from the entertainment industry . . . [In "How Champions Think"]" "he spins tales from his decades of advising the exceptionally rich, talented, and famous. His advice doesn t sound earth-shattering. It s straightforward and simple. . . . Ninety percent of this game is half mental, said Yogi Berra. Do the math. Read Rotella. "The Wall Street Journal""""

Rotella s philosophy is astonishingly simple . . . [and] probably owes more to Vince Lombardi than it does to Sigmund Freud. . . . Rotella has counseled a dozen athletic teams and organizations (the New Jersey Nets, for one), the employees of some twenty corporations among them Merrill Lynch, General Electric, and Time Warner and assorted individuals, including a tennis champion trying to make a comeback and a musician with a bad case of stage fright. . . . Though Rotella s tips are undeniably useful, they cannot account for his success rate, which is phenomenal. " The New York Times""

The author is, unquestionably, the premier mental coach for golf, having worked with Darren Clarke and Keegan Bradley as well as athletes in other sports, along with business executives What makes golf an interesting metaphor is that even the truly luminary succeed, but only a fraction of the time. Rotella emphasizes the importance of goals-setting and the discipline that is required to achieve those aims .["How Champions Think "is] so good that this reviewer has recommended it to all, golfers and non-golfers alike. "Library Journal" (starred review)"

Intriguing and persuasive .Though Rotella s primary concern here is with the very successful, ordinary people should also find useful tips here for smoothly handling life s challenges and opportunities. "Publishers Weekly""

"Having counseled such sports stars as LeBron James and PGA great Hal Sutton, sports psychologist Rotella extends his sports-centric guidance to those seeking to enhance their everyday acumen through the power of focused positive thinking .A solid motivational text for the sports-minded and thoseinterested in the bridging of athletics and exceptionalism. " Kirkus Reviews""

New York Times Bestseller

“Straightforward and simple...Do the math. Read Rotella.” —The Wall Street Journal

America’s preeminent sports psychologist delivers a groundbreaking guide to success in all aspects of life—not just sports—from business to relationships to personal challenges of every variety.

Acclaimed sports psychologist Bob Rotella has advised everyone from professional golfers to NBA superstars to business executives on how to flourish under pressure and overcome challenges. Now, for the first time, he’s distilled his decades of in-depth research and practical experience into a potential-unlocking guide for everyone.

This exciting book is not a collection of Rotella’s theories; it consists of performance principles that have proven themselves in countless competitive situations, in arenas from which only the strongest minds emerge triumphant. It’s a book full of insights that you can learn and use the next morning—in the office, the classroom, or wherever your quest takes you—told not in abstractions, but through case studies and stories drawn from Rotella’s years teaching sports psychology, counseling athletes, and consulting for Fortune 500 companies. It explores how to keep the mind from holding you back, whatever your physical gifts or other talents. It’s about how to make a commitment, how to persevere, how to deal with failure—and how to train your mind to create a self-image that promotes confidence and accomplishment.

Any successful life starts with how you see yourself. And with these pearls of wisdom from the nation’s preeminent sports psychologist, you can learn to achieve the success of your dreams.