Political Tool Kit: Secrets of Winning Campaigns - Softcover

Parsons, Ron

 
9781475976533: Political Tool Kit: Secrets of Winning Campaigns
Softcover
ISBN 10: 1475976534 ISBN 13: 9781475976533
Verlag: iUniverse, 2013

Inhaltsangabe

From city councils to governorships, from county commissioners to coroners, there are thousands of contested or vacant elected offices each year throughout the United States. In Political Tool Kit, author Ron Parsons provides a practical guide for citizens who are seeking an opportunity to participate in the democratic process through political candidacy. Based on his education and personal experience, Ron offers a step-by-step, sequential model that candidates can mold to fit their candidacies by making their campaigns unique. Political Tool Kit merges contemporary and traditional political organizational structures to address a myriad of tasks, such as fund-raising, advertising, nominating petitions, and scheduling, while detailing job functions and tasks. This campaign model adopts modern communications tools through optimizing the Internet and cutting-edge mobile devices. It also includes a range of resources, such as a campaign budget, letters to the editor, mailings, and canvassing techniques. Political Tool Kit offers the tools to build a process that enables candidates to grow to their full potential. The winning ideals embedded within a campaign will follow candidates throughout their political careers.

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Political Tool Kit

Secrets of Winning Campaigns

By Ron Parsons

iUniverse, Inc.

Copyright © 2013 Ron Parsons
All rights reserved.
ISBN: 978-1-4759-7653-3

Contents

Acknowledgments............................................................ix
Section 1 Foundation: Getting Started......................................1
Organizational Flow Chart..................................................3
Introduction...............................................................5
Foundation: Getting Started................................................9
Section 2 Personnel........................................................19
Campaign Team..............................................................21
Candidate..................................................................29
Campaign Manager/Chair.....................................................37
Sage Counsel...............................................................45
Statistician/Researcher....................................................49
Financial Officer/Treasurer................................................53
Communications Director....................................................63
Scheduling Officer/Scheduler...............................................75
Advertising Coordinator....................................................87
Volunteer Coordinator/Recruiter............................................103
Fundraising Chair..........................................................115
Office Manager.............................................................123
Unit Manager...............................................................127
Section 3 Strategy and Function: The Heart and Soul of the Campaign........133
Alternative Voting Methods.................................................135
Crisis Management..........................................................139
Door-to-Door Canvassing....................................................147
Endorsements...............................................................159
Going Negative.............................................................167
Internet Precinct..........................................................171
Mentoring..................................................................179
Swing Vote.................................................................187
Voting Blocs...............................................................193
Section 4 Tool Kit: Resources for the Team.................................203
Budget.....................................................................205
Letters to the Editor......................................................209
Campaign Mailings..........................................................213
Computer Lists.............................................................217
Fundraising Events.........................................................227
Section 5 Meetings: The Glue that Binds the Team Together..................233
Before the First Meeting...................................................235
First Meeting: Executive Committee.........................................237
Second Meeting: Campaign Manager...........................................241
Weekly Executive Committee Meeting.........................................243
Section 6 Appendices A–K...................................................245
Appendix A: Volunteer Postcard and Volunteer Lists.........................247
Appendix B: Master Spreadsheet, Voters.....................................249
Appendix C: Master Spreadsheet, Volunteers.................................251
Appendix D: Candidacy Announcement.........................................253
Appendix E: Outline for Palm Card..........................................255
Appendix F: Sample Palm Card...............................................257
Appendix G: Budget Table...................................................259
Appendix H: State Board of Election Addresses and Felony Voter Lists.......261
Appendix I: Demographic Sampler............................................277
Appendix J: Targeted Mailing on Water Quality..............................285
Appendix K: Sample Testimonial/Letter of Support...........................287
Bibliography...............................................................289
Index......................................................................293


CHAPTER 1

INTRODUCTION


This work originated several years ago when a retired New York State police investigator, whowas contemplating a run for county sheriff, phoned me one afternoon. He had been in lawenforcement his entire life and was untarnished by political influence. I was serving as the districtattorney's campaign treasurer at the time, and someone in law enforcement had given him myname.

Naturally, I was honored that he believed I had the required political knowledge and experienceto offer credible input for his upcoming campaign. I felt I had the prerequisite qualificationsafter serving in multiple capacities in several congressional campaigns. I had been our county'sRepublican party treasurer for five years as well as our city committee's secretary for two and hadserved as county chairman for our election district's successful New York State senatorial race in2002. Our new senator received almost 80 percent of the vote in that challenging race.

I immediately jotted down two pages of notes to take to my meeting with him the next day. Inthe course of a few weeks, I outlined a string of tasks and experiences. That string evolved intothe initial chapters of a book, and every day I added to it. As I refined my notes, a web of politicalintrigue began to emerge and reveal itself. I became aware of how insular and esoteric the currentpolitical climate had become. Without insight into the hidden rules of the local political hierarchy,there was little or no hope of someone new gaining the support needed to win an election.

This book is intended as a guide for aspiring local and state politicians who wish to seek publicservice through the election process. It is designed for Americans who are interested in pursuingpolitical candidacy and takes a business-oriented approach that includes...

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Verlag
iUniverse
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1475976534
ISBN 13 
9781475976533
Einband
Taschenbuch
Anzahl der Seiten
312
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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Osnabrück
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Deutschland