How to use type effectively, what fonts to use, and how to get your message across are among the topics covered in this accessible and informative new edition of Basics Design: Typography. Covering screen-based as well as print media, the authors introduce the student to this essential component of design with lots of examples and practice exercises.
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Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR012474453
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Artikel-Nr. wbs2981420486
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Soft cover. Zustand: Very Good. 2nd Edition. Privately owned book, unmarked text, unbroken spine, light edge wear to paper. Ships from Berlin Bookshop bxn112. Artikel-Nr. 10003725
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. HU-9781474225281
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. HU-9781474225281
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Kartoniert / Broschiert. Zustand: New. Über den AutorGavin Ambrose and Paul HarrisInhaltsverzeichnisIntroduction1 A Brief History of TypographyThe evolution of type/Theory and principles2 Looking at TypeWhere type. Artikel-Nr. 134139066
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Zustand: New. Series: Basics Design. Num Pages: 200 pages, 200 colour illus. BIC Classification: AKC; AKD. Category: (G) General (US: Trade). Dimension: 162 x 252 x 14. Weight in Grams: 500. . 2017. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781474225281
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Paperback. Zustand: Brand New. 2nd edition. 192 pages. 9.25x6.25x0.50 inches. In Stock. Artikel-Nr. __1474225284
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