Research Methods in Tourism, Hospitality and Events Management - Softcover

Paul Brunt; Susan Horner; Natalie Semley

 
9781473919150: Research Methods in Tourism, Hospitality and Events Management
Softcover
ISBN 10: 1473919150 ISBN 13: 9781473919150
Verlag: SAGE Publications Ltd, 2017

Inhaltsangabe

<p style="margin: 0cm 0cm 10pt;"><span>In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.</span>

<p style="margin: 0cm 0cm 10pt;"><span>Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional by-hand methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.</span>

<p style="margin: 0cm 0cm 10pt;"><span>The book is complimented by a </span><span>companion website </span><span>featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor s manual, multimedia links and further links to research examples.</span>

<p style="margin: 0cm 0cm 10pt;"><span>Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.</span>

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Über die Autorin bzw. den Autor

Professor Paul Brunt is Head of the School of Tourism & Hospitality at the University of Plymouth. Paul wrote 'Market Research in Travel and Tourism' in 1997, which was based on his teaching at the time. This booked helped many a student project, and was used extensively in teaching across colleges and universities in the UK at the time. Paul was a co-author of 'Tourism: A Modern Synthesis' in 2001, and has also written book chapters and papers on his research area of the linkages between tourism and crime.

Paul helped develop the first tourism and hospitality degrees at the University of Plymouth in the early 1990s. Events management, and cruise management were later additions to our portfolio, and our programmes are now delivered by the school to around 1000 students in Plymouth, Hong Kong and Sri Lanka.

Von der hinteren Coverseite

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1473919150
ISBN 13 
9781473919150
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
49078
Deutschland

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9781473919143: Research Methods in Tourism, Hospitality and Events Management

Vorgestellte Ausgabe

ISBN 10:  1473919142 ISBN 13:  9781473919143
Verlag: SAGE Publications Ltd, 2017
Softcover