International Marketing Strategy: Analysis, Development and Implementation - Softcover

Kenyon, Dr. Alexandra; Lowe, Robin; Doole, Isobel

 
9781473723702: International Marketing Strategy: Analysis, Development and Implementation
Softcover
ISBN 10: 1473723701 ISBN 13: 9781473723702
Verlag: Cengage Learning EMEA, 2016

Inhaltsangabe

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

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Über die Autorin bzw. den Autor

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. . Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1473723701
ISBN 13 
9781473723702
Einband
Tapa blanda
Anzahl der Seiten
491
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar