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Strategy In A Week: Strategic Thinking Skills In Seven Simple Steps - Softcover

Berry, Stephen

 
9781473610347: Strategy In A Week: Strategic Thinking Skills In Seven Simple Steps
Softcover
ISBN 10: 1473610346 ISBN 13: 9781473610347
Verlag: Teach Yourself, 2016

Inhaltsangabe

You are just seven steps away from mastering strategy
Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action.

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Über die Autorin bzw. den Autor

Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

Von der hinteren Coverseite

Strategic thinking just got easier
You are just seven steps away from mastering strategy. Good strategic thinking is at an absolute premium in business and with the news so full of organisations that have made the most basic strategic errors and failed, this book will give you the cutting edge. Imagine having a clear understanding of what organizational strategy is and where it fits within the business. Now you can.

Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action.

The fastest way to successful strategy
Whether you choose to read it in a week or in a single sitting, Strategy In A Week is your fastest route to success:

- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going

Learn in a week, remember for a lifetime

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Verlag
Teach Yourself
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1473610346
ISBN 13 
9781473610347
Einband
Taschenbuch
Anzahl der Seiten
128
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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