You are just seven steps away from mastering key account management
Successful Key Account Management In A Week is a simple and straightforward guide to keeping pace with your customers, giving you everything you really need to know in just seven short chapters. It identifies the essential steps in the key account management process, from identifying sales growth opportunities and measuring the profitability of major customers to win/win negotiations and relationship management.
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Grant Stewart has specialized in Key Accounts, Sales Management and Business Development for many companies and has run his own training and consultancy company for the last 30 years. His market-leading book on Successful Sales Management has sold over 70,000 copies.
Key account management just got easier
You are just seven steps away from mastering key account management. Imagine being able to fully understand your customers and consistently build relationships that move from short-term sales through to long-term customer value and retention. Now you can.
Successful Key Account Management In A Week is a simple and straightforward guide to keeping pace with your customers, giving you everything you really need to know in just seven short chapters. It identifies the essential steps in the key account management process, from identifying sales growth opportunities and measuring the profitability of major customers to win/win negotiations and relationship management. You'll also find exercises to help you put it all into action.
The fastest way to master key account management
Whether you choose to read it in a week or in a single sitting, Successful Key Account Management In A Week is your fastest route to success:
- Sunday: Know your customer
- Monday: Analyse your growth opportunities
- Tuesday: Measure profits by account
- Wednesday: Plan for success
- Thursday: Negotiate to win-win
- Friday: Control activity levels
- Saturday: Manage relationships
Learn in a week, remember for a lifetime
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