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Market Research In A Week: Market Research In Seven Simple Steps (Teach Yourself) - Softcover

Bartkowiak, Judy

 
9781473608023: Market Research In A Week: Market Research In Seven Simple Steps (Teach Yourself)
Softcover
ISBN 10: 1473608023 ISBN 13: 9781473608023
Verlag: Teach Yourself, 2016

Inhaltsangabe

You are just seven steps away from mastering market research
Market Research In A Week is a simple and straightforward guide to the market research process, giving you everything you really need to know in just seven short chapters. You'll gain a basic understanding of market research from initial problem identification through research design, comparing different methodologies, briefing an agency, questionnaire and discussion guide design, to managing the project, analysis and presentation of results. You'll also find exercises to help you put it all into action.

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Über die Autorin bzw. den Autor

Judy Bartkowiak's training courses and coaching practice have helped thousands of people to apply the skills of NLP in their everyday lives. She is a qualified NLP Trainer, NLP Master Practitioner, NLP Sports Practitioner, NLP Business Practitioner and NLP Children's Practitioner.

Von der hinteren Coverseite

Market Research just got easier
You are just seven steps away from mastering market research. Imagine being able to understand the motivation and needs of your customers and consumers in each market so you can make informed and inspired business decisions. Now you can.

Market Research In A Week is a simple and straightforward guide to the market research process, giving you everything you really need to know in just seven short chapters. You'll gain a basic understanding of market research from initial problem identification through research design, comparing different methodologies, briefing an agency, questionnaire and discussion guide design, to managing the project, analysis and presentation of results. You'll also find exercises to help you put it all into action.

The fastest way to informed decision-making
Whether you choose to read it in a week or in a single sitting, Market Research In A Week is your fastest route to success:

- Sunday: Market research and project design
- Monday: The research brief and research proposal
- Tuesday: Qualitative market research
- Wednesday: Quantitative market research
- Thursday: Questionnaire and topic guide design
- Friday: Research analysis
- Saturday: Report writing and presentation skills

Learn in a week, remember for a lifetime

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Verlag
Teach Yourself
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1473608023
ISBN 13 
9781473608023
Einband
Taschenbuch
Anzahl der Seiten
128
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Hachette Ireland
info@hbgi.ie

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Irland