Using behavioural economics to change organizational culture effectively and sustainably, and putting culture at the core of running the business.
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Kirsty Bashforth is CEO of QuayFive Ltd, advising CEOs on change, organizational culture and leadership, with clients across energy, utilities, health and financial services sectors both in the FTSE 100 and globally. Previously, she was Group Head of Organsiational Effectiveness with BP, designing and delivering the shift in the company's organizational culture for five years from 2010, as part of the company's response and recovery following the Deepwater Horizon incident.
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