Digital Transformation: Build Your Organization's Future for the Innovation Age - Softcover

Herbert, Lindsay

 
9781472940377: Digital Transformation: Build Your Organization's Future for the Innovation Age
Softcover
ISBN 10: 1472940377 ISBN 13: 9781472940377
Verlag: Bloomsbury Business, 2017

Inhaltsangabe

Unlocks the 'how' of business transformation through digital innovation and guides readers on the tactics that need to be implemented

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Über die Autorin bzw. den Autor

Lindsay Herbert is a digital transformation expert who leads major projects globally across every organizational sector. As a Digital Transformation Leader at IBM, she drives innovations that create new markets and sharpen the competitive edge for the world's largest companies. As a sought-after industry speaker, Lindsay shares her insights about society's new relationship with digital technology and how it continues to redefine every aspect of our commercial and human service enterprise.

Von der hinteren Coverseite

One book for the entire journey: How to digitally transform your organization

Innovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?

For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation - from leadership-level strategy, to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation only needs to happen once because, at its core, it means becoming more adaptive to change itself.

Featuring the 'how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization.

In Digital Transformation, Herbert draws on her own experiences in leading change and innovation programmes globally, as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Morgan Stanley, Royal Caribbean Cruises, the United Nations High Commission for Refugees, the Rijksmuseum, the American Cancer Society, The Guardian, Harvard University, and many others.

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Verlag
Bloomsbury Business
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1472940377
ISBN 13 
9781472940377
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
264
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Deutschland

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Softcover