Inhaltsangabe
Corporate reputations may be hard won, but in this age of social media they're also fragile, demanding better protection than ever. With brand vandals using the Internet to launch vendettas and force an unprecedented level of engagement from organisations, a new approach is required to tackle this latest threat. Welcome to the future of modern brand communication.
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Über die Autorinnen und Autoren
Stephen Waddington is also a joint Managing Director of Speed. As well as his client work, he speaks regularly at business and marketing conferences about reputational risk, media change and how brands can best change their approach to communication in order to be more successful today. He is a former technology and regional journalist.
Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.
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Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response
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Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9781472905208
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Brand Vandals: Reputation Wreckers and How to Build Better Defences
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Bloomsbury Information, United Kingdom, London, 2013
ISBN 10: 1472905202
ISBN 13: 9781472905208
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Paperback. Zustand: Very Good. Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddingtons Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organisation, engagement isnt an option its a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals? The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005750938
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Brand Vandals: Reputation Wreckers and How to Build Better Defences
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781472905208. Artikel-Nr. 5579919
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Brand Vandals: Reputation Wreckers and How to Build Better Defences
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781472905208. Artikel-Nr. 5579920
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