Through case studies focussing on the work of an international range of scholars, Fashion Studies examines how ethnographic and material culture methodologies can be applied effectively in fashion research practice.
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Heike Jenss is Associate Professor of Fashion Studies, Parsons School of Design, The New School, New York, USA.
Chris Breward is the Director of National Museums Scotland. He was trained at the Courtauld Institute and the Royal College of Art, London and has previously worked as Director of Collection and Research at the National Galleries of Scotland, Head of Research at the Victoria & Albert Museum, London and as Principal of Edinburgh College of Art, University of Edinburgh. His published interests include the relationship between art and fashion, visual and cultural histories of masculinity, and histories of city life. He is the author of Fashioning London (Bloomsbury, 2004, reissued 2026) and co-editor of Material Memories (Bloomsbury, 1999), The Englishness of English Dress (Bloomsbury, 2002), Fashion and Modernity (Bloomsbury, 2005), Fashion's World Cities (Bloomsbury, 2006), Styling Shanghai (Bloomsbury, 2020).
The study of fashion has expanded into a thriving field of inquiry, with researchers utilizing diverse methods from across subject disciplines to explore fashion and dress in wide-ranging contexts. With an emphasis on material culture and ethnographic approaches in fashion studies, this groundbreaking volume offers fascinating insights into the complex dynamics of research and fashion.
Featuring unique case studies, with interdisciplinary scholars reflecting on their practical research experiences, Fashion Studies provides rich and nuanced perspectives on the use, and mixing and matching of methodological approaches - including object and image based research, the integration of qualitative and quantitative methods and the fluid bridging of theory and practice. Engaging with diverse subjects, from ethnographies of model casting and street-style blogging, wardrobe studies and a material culture analysis of global denim wearing, to Martin Margiela's design and archival methods, Fashion Studies presents complex approaches in a lively and informative manner that will appeal to students of fashion, anthropology, sociology, cultural studies and related fields.
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