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Fashion Promotion in Practice (Required Reading Range) - Softcover

Buch 37 von 44: Required Reading Range

Cope, Jon; Maloney, Dennis

 
9781472568922: Fashion Promotion in Practice (Required Reading Range)
Softcover
ISBN 10: 1472568923 ISBN 13: 9781472568922
Verlag: Fairchild Books, 2016

Inhaltsangabe

A comprehensive, fully illustrated guide to contemporary fashion promotion practice, with insights from the world's leading practitioners

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Über die Autorinnen und Autoren

Jon Cope is a Senior Lecturer in Public Relations on the MA Public Relations course at Westminster University.

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK.

Von der hinteren Coverseite

Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.

Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.

Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

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Verlag
Fairchild Books
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1472568923
ISBN 13 
9781472568922
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
216
Kontakt zum Hersteller
Nicht verfügbar
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