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Communication Design: Insights from the Creative Industries (Required Reading Range) - Softcover

Buch 5 von 44: Required Reading Range

Yates, Derek; Price, Jessie

 
9781472534408: Communication Design: Insights from the Creative Industries (Required Reading Range)
Softcover
ISBN 10: 1472534409 ISBN 13: 9781472534408
Verlag: Fairchild Books, 2015

Inhaltsangabe

A guide to the contemporary creative employment landscape, giving knowledge and inspiration to students wishing to learn more about emerging modes of creative practice.

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Über die Autorinnen und Autoren

Derek Yates is Programme Leader for Graphic Arts, Winchester School of Art, Southampton University.

Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.

Von der hinteren Coverseite

The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

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Verlag
Fairchild Books
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1472534409
ISBN 13 
9781472534408
Einband
Taschenbuch
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
WordUnited GmbH
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