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A Stakeholder Approach to Managing Food: Local, National, and Global Issues (Food and Agricultural Marketing, 4, Band 4) - Hardcover

Buch 3 von 4: Food and Agricultural Marketing
 
9781472456052: A Stakeholder Approach to Managing Food: Local, National, and Global Issues (Food and Agricultural Marketing, 4, Band 4)
Hardcover
ISBN 10: 147245605X ISBN 13: 9781472456052
Verlag: Routledge, 2016

Inhaltsangabe

This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment.

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Über die Autorin bzw. den Autor

Dr Adam Lindgreen is Professor of Marketing at Copenhagen Business School, Denmark.

Dr Martin K. Hingley is Professor of Strategic Marketing at Lincoln Business School, UK.

Dr Robert J. Angell is a lecturer at Cardiff Business School, UK.

Dr Juliet Memery is Professor of Marketing at Bournemouth University, UK.

Dr Joëlle Vanhamme is Professor of Marketing at Edhec Business School, France.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
147245605X
ISBN 13 
9781472456052
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
366
Herausgeber
Lindgreen Adam, Hingley Martin K., Angell Robert J.
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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