A revolutionary new understanding of identity, showing how our group affiliations have a powerful influence on our feelings, beliefs, and behaviour, that can inspire both personal change and social movements.
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Dominic Packer is a Professor of Psychology at Lehigh University, and the Associate Dean for Research and Graduate Programs in Arts & Sciences. Much of his research investigates how and why people decide to dissent from their groups, as well as to cooperate with members of other groups. Dr. Packer's writing has appeared in Scientific American Mind, the Washington Post, and Harvard Business Review, and for a time he had a popular blog entitled "It's a Group Life" at Psychology Today. His research has been covered by international media outlets (including the New York Times, the Washington Post, BBC, Daily Telegraph and Psychology Today). He regularly teaches a range of courses, from some of the largest lecture courses at his university to intimate seminars on identity and social change.
Jay Van Bavel is an Associate Professor of Psychology and Neural Science at New York University and is affiliated with Management and Organizations in the STERN School of Business. His research draws on everything from neuroscience to social networks to examine how our group identities shape our perceptions and actions. Dr. Van Bavel's writing has appeared in the New York Times, The Wall Street Journal, Harvard Business Review and the Washington Post. He has given a TEDx talk and appeared on Through the Wormhole with Morgan Freeman, as well as Al Jazeera, CBC, Bloomberg News, and The Wall Street Journal.
A revolutionary new understanding of identity, showing how the groups we belong to have a powerful influence on our feelings, beliefs, and behaviour - and how these shared identities can
inspire both personal change and social movements.
In The Power of Us, psychologists Jay Van Bavel and Dominic J. Packer integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to:
Boost cooperation and productivity Overcome bias Escape from echo chambers Break political gridlock Mobilise for change Lead effectively Galvanise action to address persistent global problems
They explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronises our brains, and why effective leaders say 'we' a lot. The Power of Us will change the way you understand yourself - and the people around you - forever.
Praise for The Power of Us:
'If you've ever struggled to understand why people join cults or mindlessly conform - or wondered how to build great teams and influence better choices - this is the book you need.'
Charles Duhigg, author of Smarter Faster Better and The Power of Habit
'The Power of Us assesses the influence of tribalism on our actions and specifies ways to turn the force from destructive to constructive. A truly important book.'
Robert Cialdini, author of Influence and Pre-Suasion
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ISBN 9781472274182
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