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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
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Über die Autorin bzw. den Autor
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
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Contagious: How to Build Word of Mouth in the Digital Age
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Contagious: How to Build Word of Mouth in the Digital Age
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Artikel-Nr. wbs8420635591
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Contagious: How to Build Word of Mouth in the Digital Age
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Zustand: acceptable. The book has obvious signs of wear which may include some damage to the cover, deeper corner dings, markings, or creases, but its integrity is intact. The binding may also be slightly damaged but its integrity is intact. There may also be possible writing in the margins and underlining and highlighting of text, but there are no missing pages or anything that would compromise the legibility or understanding of the text. Artikel-Nr. 4LFTY7000BA7_ns
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Contagious: How to Build Word of Mouth in the Digital Age
Verlag:
Simon & Schuster Ltd, United Kingdom, London, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Paperback. Zustand: Very Good. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005712563
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Contagious: How to Build Word of Mouth in the Digital Age
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Contagious : How to Build Word of Mouth in the Digital Age
Verlag:
Simon & Schuster, Limited, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Contagious : How to Build Word of Mouth in the Digital Age
Verlag:
Simon & Schuster, Limited, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 7634549-6
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Contagious
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CONTAGIOUS
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Contagious: How to Build Word of Mouth in the Digital Age
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Zustand: New. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182. . 2014. Paperback. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781471111709
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