Successful Technological Integration for Competitive Advantage in Retail Settings

 
9781466682979: Successful Technological Integration for Competitive Advantage in Retail Settings

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes.

Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

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About the Author:

Eleonora Pantano is a Lecturer in Marketing at Middlesex University of London (UK). Prior to joining Middlesex in February 2015, she was post doc research fellow at University of Calabria (Italy) and researcher at Technical University of Eindhoven (The Netherlands). She has a Ph.D. in Psychology of Programming and Artificial Intelligence and a Master Degree in Business Engineering. Her research activities explore marketing management and mainly relate to consumers attitude and acceptance towards new technology-based retail settings, and how business and retail models are implemented in terms of innovation and technology management.

Her findings appear in numerous international journals such as Journal of Marketing Management, International Journal of Information Management, and Journal of Retailing and Consumer Services (she was also guest editor of two special issues for this journal and got the Certificate of Excellence in Reviewing for 2013).

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