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Marketing Decision Making and the Management of Pricing: Successful Business Tools (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover
Inhaltsangabe
Páginas:274Géneros:12:KJS:Sales&marketing12:KJMV7:Sales&marketingmanagement12:KJMV8:Purchasing&supplymanagementSinopsis:
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Reseña del editor
Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Biografía del autor
Dr. Rajagopal, EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico.
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- VerlagBusiness Science Reference
- Erscheinungsdatum2013
- ISBN 10 1466640944
- ISBN 13 9781466640948
- EinbandTapa dura
- Anzahl der Seiten274
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Marketing Decision Making and the Management of Pricing: Successful Business Tools
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. U06J-01943
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