Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition

4 durchschnittliche Bewertung
( 5 Bewertungen bei GoodReads )
 
9781466598683: Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition
Vom Verlag:

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization

Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology.

Learn How to Attract—and Retain—Gamers and Make Money

The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Über den Autor:

Since 1995, Tim Fields has worked in the game industry as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers, such as EA and Microsoft, run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, and Europe.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Neu kaufen Angebot ansehen

Versand: EUR 29,50
Von Deutschland nach USA

Versandziele, Kosten & Dauer

In den Warenkorb

Beste Suchergebnisse beim ZVAB

1.

Fields, Tim
Verlag: Taylor & Francis Ltd. Feb 2014 (2014)
ISBN 10: 1466598689 ISBN 13: 9781466598683
Neu Taschenbuch Anzahl: 1
Anbieter
AHA-BUCH GmbH
(Einbeck, Deutschland)
Bewertung
[?]

Buchbeschreibung Taylor & Francis Ltd. Feb 2014, 2014. Taschenbuch. Buchzustand: Neu. 251x151x25 mm. Neuware - Mobile games can still be built with three developers in a garage. Because the barrier to entry in this market is now so low, mobile monetization is a topic that is of interest to hundreds of thousands of current and would-be game developers. With the advent of tablets, and ever more powerful mobile networks and devices, the mobile market is the future of social games. New interviews with game industry leaders will be added and the overall content will be completely updated to reflect the convergence of social and mobile gaming which will dominate the development of game design into the foreseeable future. 222 pp. Englisch. Artikel-Nr. 9781466598683

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 40,49
Währung umrechnen

In den Warenkorb

Versand: EUR 29,50
Von Deutschland nach USA
Versandziele, Kosten & Dauer