Strategic Communications: Planning for Public Relations and Marketing - Softcover

Ogden, Joseph; Wilson, Laurie J

 
9781465297747: Strategic Communications: Planning for Public Relations and Marketing
Softcover
ISBN 10: 146529774X ISBN 13: 9781465297747
Verlag: Kendall/Hunt Publishing Company, 2019

Inhaltsangabe

New Seventh Edition Coming Soon!The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.Presents an updated and expanded treatment of social and digital media such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.Is Contemporary!  The publication includes new examples, and case studies taken from todays headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.

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Über die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

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Verlag
Kendall/Hunt Publishing Company
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
146529774X
ISBN 13 
9781465297747
Einband
Tapa blanda
Auflage
6
Anzahl der Seiten
322
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

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