So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations - Softcover

Thys, Alain

 
9781463785147: So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
Softcover
ISBN 10: 1463785143 ISBN 13: 9781463785147
Verlag: CreateSpace Independent Publishing Platform, 2011

Inhaltsangabe

When it was first published in 2011, So You Want to Be Customer-Centric? was one of the first executive guides to put customer-centricity on the agenda. In just 99 pages, it challenged leaders to move beyond rhetoric and put customers before quarterly profits and politics. More than a decade later, its message remains as relevant as ever.

This straight-talking action guide shows how to focus on customers despite budget constraints, corporate silos, or ambivalent data – not because it’s nice, but because it’s profitable. It also includes classic case studies and insights from executives at C&A, ING, Lexus Europe, L’Oréal Group, Orange Business Services, Philips, Sanoma Magazines International, and the World Economic Forum.

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Über die Autorin bzw. den Autor

For over 25 years, Alain Thys has worked on every side of the corporate fence. Now he is on a mission to make the world a more customer-friendly place. To this end, he writes and presents on customer-centricity while managing the international customer strategy boutique Futurelab.

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Verlag
CreateSpace Independent Publishing Platform
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1463785143
ISBN 13 
9781463785147
Einband
Taschenbuch
Anzahl der Seiten
100
Kontakt zum Hersteller
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