In his first book, Entering The Promised Land, Willie’s quest to understand how embedded social biases affect business success led to a much broader revelation. Religious Scholar by training, Willie’s source for study was biblical Scripture. In the course of his research, he literally stumbled upon a new methodology for biblical study. He named this new tool the “Defined Word Approach.” Much to his surprise, by using this tool, he found a rich cultural heritage for individuals of African descent, hence the title Entering The Promised Land.
In his latest writing, The Real Story of Creation, Willie lays out an entirely new perspective on Creation as recounted in the Holy Bible. Using the Defined Word Approach, he breaks down the meaning of the classical Hebrew words used to write the Scripture. The take-away is vastly different from the biblical teachings of the past two centuries. Willie feels that using the Defined Word Approach to read and understand the Bible could be the impetus for re-energizing religious study and understanding.
Willie continues to pursue his research and writing while providing leadership and guidance through his service and active participation in industry, business and civic associations.
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Willie J. Alexander is president and founder of W. J. Alexander & Associates, P.C., a full-service employee benefits consulting and insurance brokerage firm founded in 1980 in Houston, Texas. Willie first came to prominence as an All-American and All-Conference football player at Alcorn State University and then as a starting defensive back for the NFL’s Houston Oilers from 1971 to 1980.
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