The Psychology of Desire

ISBN 13: 9781462521609

The Psychology of Desire

9781462521609: The Psychology of Desire
Rezension:

"Desire can overpower us, making a mockery of our efforts to diet, to focus, to be faithful. And yet, it also can make us soar, inspiring invention, heroism, poetry. Hofmann and Nordgren have recruited the most respected authorities and have worked with them to create a brilliant, innovative book. If you’re interested in understanding the essence of human experience, this magnificent volume is for you. This book is ideal for scholars and students interested in goal pursuit, self-regulation, neuroscience, craving, dieting, aggression--the list goes on."--Eli J. Finkel, PhD, Department of Psychology and the Kellogg School of Management, Northwestern University

"This volume broadens our view of human behavior and motivation. As the chapters convincingly demonstrate, behavior is not only a function of its anticipated consequences, but also must be understood as being directed and propelled by immediate desires with deep evolutionary roots. The contributors are outstanding experts in both basic and applied areas of psychology."--Fritz Strack, PhD, Department of Psychology, University of Würzburg, Germany

"An essential handbook for graduate students and researchers interested in the elusive construct of desire. As a desire researcher myself, I feel sure that this is a book that I will keep within arms' reach, and refer to--and learn from--again and again. Combining theory and practical implications, the book touches on a variety of substantive domains, from eating behavior to luxury brand strategy. It provides a 360-degree view of the multifaceted nature of desire. I will list this book as a reference for my doctoral seminar in consumer behavior, and as recommended reading for my Luxury Brand Strategy class that I teach MBA students."--Vanessa Patrick, PhD, Bauer Professor of Marketing and Director of Doctoral Programs, C. T. Bauer College of Business, University of Houston

Rezension:

"This volume broadens our view of human behavior and motivation. As the chapters convincingly demonstrate, behavior is not only a function of its anticipated consequences, but also must be understood as being directed and propelled by immediate desires with deep evolutionary roots. The contributors are outstanding experts in both basic and applied areas of psychology."--Fritz Strack, PhD, Department of Psychology, University of Würzburg, Germany

"Desire can overpower us, making a mockery of our efforts to diet, to focus, to be faithful. And yet, it also can make us soar, inspiring invention, heroism, poetry. Hofmann and Nordgren have recruited the most respected authorities and have worked with them to create a brilliant, innovative book. If you're interested in understanding the essence of human experience, this magnificent volume is for you. This book is ideal for scholars and students interested in goal pursuit, self-regulation, neuroscience, craving, dieting, aggression--the list goes on."--Eli J. Finkel, PhD, Department of Psychology and the Kellogg School of Management, Northwestern University

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