Strategies in E-Business: Positioning and Social Networking in Online Markets - Softcover

Inhaltsangabe

Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES?.- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites.- Crowdsourcing as a Competitive Advantage for New Business Models.- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa.- Website Effectiveness for Tourism Accommodation Companies.- Gender in the Elderly Internet Users.- Search Engine of Optimization (SEO) and Ethical Leadership Strategies.- Search Engine Ranking: A SEO Strategy.- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies.- How Are New Media Changing the Working Environment? What are the Challenges?.- Improving User Experience: A Methodology Proposal for Web Usability Measurement.- The Importance of Trust in Information Security in Interconnected Organisations.

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