Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Softcover

Webb, Robert C. C.

 
9781461371588: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
Softcover
ISBN 10: 1461371589 ISBN 13: 9781461371588
Verlag: Springer, 2012

Inhaltsangabe

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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Verlag
Springer
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1461371589
ISBN 13 
9781461371588
Einband
Taschenbuch
Anzahl der Seiten
380
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

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9780306460739: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

Vorgestellte Ausgabe

ISBN 10:  0306460734 ISBN 13:  9780306460739
Verlag: Springer, 1999
Hardcover