The Mind Share Market: The Power of an Alternative Currency

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9781456355951: The Mind Share Market: The Power of an Alternative Currency
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We live in a world guided by money. But what if we could exchange goods freely, in unlimited amounts? How would we invent a world where men and women create things because they love what they do, not because they must feed themselves? This imaginary world exists in full force today. But it is hidden from the naked eye. The Mind Share Market is the story of a new type of enterprise: the enterprise where the essential goods are available and affordable to all, while at the same time creating commercial and for profit markets. It is the vision of utopists for a post scarcity world come true without the ills of communism and non-monetary systems. It rewards hard workers without letting the poor die of hunger through a strikingly simple method with the power to radically change society. How does this world operate? Have companies succeeded in this attempt and for how long? The definitive reference in free vs. paid business models told by a practitioner, and a story to guide the reader along the way. The story of Etymologic. ************************************** "Pujol unearths the secret sauce fueling today's dot com darlings and shows how these business models can be applied to virtually any industry" -- Apruva Pratap, vice president of Global Strategy, InterContinental Hotels Group "For anyone new to free versus paid business strategies, not reading this book would be like jumping out of an airplane without a parachute" -- Marc Fleury, founder of JBoss and OpenRemote "Pujol presents a radical way of looking at pre-sales: Marketing is fragile unless it is productive. Marketers can gain robustness by simply adding value - before anything is sold, to their message" -- Marten Mickos, CEO of Eucalyptus Systems and former CEO of MySQL "A masterful work turning a practitioner's experience into actionable business logic, and just great story telling" -- Marshall Van Alstyne, professor at Boston University & researcher at MIT "I have long been a believer that “Free is a great way to get paid.” Pujol demonstrates exactly how this works in The Mind Share Market." -- Fred Wilson, venture capitalist at Union Square Ventures "Hitting on the topic from strategic to practical, The Mind Share Market belongs on the desk of all Web entrepreneurs and online marketing professionals." -- Sam Niccolls, lead online marketing strategist at Foundry Interactive "The Mind Share Market is a blueprint for entrepreneurs to build, serve and monetize business communities, a place where both free users and paying customers are kings." -- Patrik Backman, CEO, Open Ocean Capital "Insightful and captivating – a Must Read for anyone launching or managing free and paid products." -- Mark Burton, Chairman of the Board at Zend Technologies, Board Member at Infobright, Mulesoft and Jaspersoft "My company makes money using the Freemium model. I can directly relate to the ideas that Pujol presents in The Mind Share Market and see immediate opportunities to improve our business." -- Rohit Nadhani, founder and CEO, Webyog "We are in the middle of a Strategic Inflection Point that is profoundly changing how products are priced and sold. The Mind Share Market will help you understand all aspects of this SIP so you can craft a strategy to compete effectively in the brave new world that is unfolding as you read these words. " -- John Doggett, senior lecturer at the McCombs School of Business "Pujol has put together a framework for the new economy which is both engaging and educational. It's the first publication I've encountered that both shares the stories of, and explains the science behind, what's becoming the founding principle of so many new enterprises." -- James Farmer, founder and CEO, Edublogs

Über den Autor:

Nicolas Pujol is a veteran technologist, investor and author. He has lived and worked on 3 continents, and recently helped grow a $10m software startup named MySQL into a $1 billion acquisition, making it the 2nd largest open source company in the world. His works have appeared in media outlets including Network World,, Business Insider, as well as in academic formats through the Social Science Research Network. Pujol is currently vice president at while continuing research and writing.

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