The Mind Share Market: The Power of an Alternative Currency

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9781456355951: The Mind Share Market: The Power of an Alternative Currency

The economics of freedom are founded on a vision: to create thriving businesses while making essential goods available and affordable to everyone. Society has acquired financial wealth, accumulated knowledge to educate the planet, and distribution power to share goods produced by a business. Capitalism has done wonders for nations, for the successful, but from birth so many are still lacking essentials. As if wealth could not be shared within the system. The ideals of Marxism and Socialism found themselves incompatible with human nature. Where they searched for freedom, they found laziness, inefficiency and counter-incentives. Is sharing bound to remain a philanthropic endeavor in capitalist systems? Is economic freedom deterministically limited to those born in the right place, a distant utopia for the rest? The Mind Share Market explores an alternative capitalistic society: creating hyper-competitive businesses through a hybrid economy of monetary transactions coupled with goods available and affordable to all. Pujol, a practitioner, provides a blueprint to the models of an economy of sharing: ethical subsidies, open source, freemium, and multi-sided markets. In an economy of strength where no one is left behind, freedom becomes attainable to those who choose it.

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About the Author:

Nicolas Pujol is a veteran technologist, investor and author. He has lived and worked on 3 continents and helped transform the $10m MySQL startup into a $1b acquisition, making it the 2nd largest open source company in the world. Pujol is currently vice president at while continuing research. His works have appeared in media outlets including Network World,, Business Insider, as well as in academic formats through the Social Science Research Network. 


"Pujol unearths the secret sauce fueling today's dot com darlings and shows how these business models can be applied to virtually any industry." --Apruva Pratap, vice president of Global Strategy, InterContinental Hotels Group

"For anyone new to free versus paid business strategies, not reading this book would be like jumping out of an airplane without a parachute." --Marc Fleury, founder of JBoss and OpenRemote

"Pujol presents a radical view of pre-sales: Marketing is fragile unless it is productive. Marketers can gain robustness by adding value - before anything is sold, to their message" --Marten Mickos, CEO Eucalyptus Systems & former CEO MySQL

"A masterful work turning a practitioner's experience into actionable business logic, and just great story telling."  --Marshall Van Alstyne, professor at Boston University & researcher at MIT

"I have long been a believer that "Free is a great way to get paid." Pujol demonstrates exactly how this works in The Mind Share Market." --Fred Wilson, venture capitalist at Union Square Ventures

"Hitting on the topic from strategic to practical, The Mind Share Market belongs on the desk of all Web entrepreneurs and online marketing professionals."
-- Sam Niccolls, lead online marketing strategist at Foundry Interactive

"The Mind Share Market is a blueprint for entrepreneurs to build, serve and monetize business communities, a place where both free users and paying customers are kings."
-- Patrik Backman, CEO, Open Ocean Capital

“Free” simply works. The Mind Share Market provides a practical guide to help entrepreneurs and executives navigate the next generation economy successfully. It's a new world and this is the map."
-- Tony De Ruvo, founder and CEO, Gogobeans

"Insightful and captivating - a Must Read for anyone launching or managing free and paid products."
-- Mark Burton, Chairman of the Board at Zend Technologies, Board Member at Infobright, Mulesoft and Jaspersoft

"My company makes money using the Freemium model. I can directly relate to the ideas that Pujol presents in The Mind Share Market and see immediate opportunities to improve our business."
-- Rohit Nadhani, founder and CEO, Webyog

"We are in the middle of a Strategic Inflection Point that is profoundly changing how products are priced and sold. The Mind Share Market will help you understand all aspects of this SIP so you can craft a strategy to compete effectively in the brave new world that is unfolding as you read these words."
-- John Doggett, senior lecturer at the McCombs School of Business

"Pujol has put together a framework for the new economy which is both engaging and educational. It's the first publication I've encountered that both shares the stories of, and explains the science behind, what's becoming the founding principle of so many new enterprises."
-- James Farmer, founder and CEO, Edublogs

The Mind Share Market was featured on media outlets including Network World, Business Insider,, Mindshare Strategy, The University of Texas Magazine, at prominent engineering events and in scholarly papers on the Social Science Research Network. 

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