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Inhaltsangabe
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
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Über die Autorin bzw. den Autor
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his eight-year old son and many, many Legos.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
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- VerlagBUSINESS PLUS
- Erscheinungsdatum2014
- ISBN 10 1455598895
- ISBN 13 9781455598892
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten279
- Kontakt zum HerstellerNicht verfügbar
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. Artikel-Nr. G1455598895I4N00
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. Artikel-Nr. G1455598895I4N00
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. Artikel-Nr. G1455598895I4N10
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Roadside MBA : Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Verlag:
Grand Central Publishing, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
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Roadside MBA : Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Verlag:
Grand Central Publishing, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 7639804-6
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
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Hardcover. Zustand: Very Good. Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781455598892
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Roadside MBA : Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Verlag:
Grand Central Publishing Jun 2014, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
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Buch. Zustand: Neu. Neuware - In this 'refreshingly different' high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businessesenterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek).While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a 'secret shopper' program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner Want to learn about scaling a business Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss. Artikel-Nr. 9781455598892
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
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Hardcover. Zustand: Brand New. 279 pages. 9.50x6.50x1.25 inches. In Stock. Artikel-Nr. x-1455598895
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