The Practitioner's Guide to Product Management - Hardcover

General Assembly; Busuttil, Jock

 
9781455548569: The Practitioner's Guide to Product Management
Hardcover
ISBN 10: 1455548561 ISBN 13: 9781455548569
Verlag: Grand Central Publishing, 2015

Inhaltsangabe

This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure.

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.

The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

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Über die Autorin bzw. den Autor

Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. For more information, you can visit www.GeneralAssemb.ly.

Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals. Jock routinely teaches classes at General Assembly on product management and mentors startups, entrepreneurs, and product professionals.

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Verlag
Grand Central Publishing
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1455548561
ISBN 13 
9781455548569
Einband
Gebundene Ausgabe
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Softcover