How to Create Your Own Jewelry Line: Design – Production – Finance – Marketing & More - Hardcover

To develop a successful jewellery line, designers have to be more than just creative artists - they have to understand the ins and outs of running a craft business. Emilie Shapiro's detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, how to price and present your pieces for greatest effect and so much more. It's the perfect primer for budding jewellery entrepreneurs.

Emilie Shapiro lives and works in New York City, where she designs and creates her own jewellery line, Emilie Shapiro Contemporary Metals. She teaches wax-carving classes and specialty workshops throughout the NY Metro area. Her work is sold worldwide and in locations such as the American Museum of Natural History, the Brooklyn Museum and the Royal Ontario Museum.