Understanding Media and Culture in the 2020s: An Introduction to Mass Communication v3.0 - Softcover

Inhaltsangabe

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, and Homework (if professor uses Homework system). Online textbook is accessible. Understanding Media and Culture in the 2020s paints a compelling picture of the current state of mass communication and the most likely trends to propel the industry through the 2020s. Each medium is covered in its own chapter, and begins with its history and evolution, followed by its role in American culture and current trends, and concludes by discussing its future in the 2020s. Fully revised throughout, this book features chapters dedicated to the economics of mass media, electronic games, and social media. Understanding Media and Culture in the 2020s encourages learners to develop the critical perspective necessary to become smart consumers of information and provides them with a strong grounding for further media studies.

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