The Big Lie: . . . or interpreting your global customer’s inner life for profit

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9781452578903: The Big Lie: . . . or interpreting your global customer’s inner life for profit

Future Foundation is a trends and forecasting agency with global reach has been operational for nearly twenty years is completely independent of any other company or organization beyond sharing general values, has no political opinions partners and counsels more than two hundred corporate clients runs its own data bank of opinion research findings, going back years probes consumer opinion in twentyeight countries on an annual basis manages its own team of two hundred trendspotters across the globe is committed to excellence in the visual and verbal presentation of ideas and intuitions holds as its motto and its goal “Science Meets Creativity” is in business to see its clients prosper through the ingenious application of enriched insight into the lives of consumers, citizens, people

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About the Author:

Future Foundation is the world’s leading independent consumer trends and insight enterprise.  For nearly 20 years, we have fused science with creativity to generate unique, profitable insights for clients.  Our global program of robust research and analysis – shared with over 200 international brands through our nVision trend service - provides ‘total insight’ across consumer, competitor, commercial, and cultural trends. We spark inspiration with a of blend quantitative research in 24 markets and powerful qualitative insights from our global network of experts and local trendspotters.  The Big Lie has been co-authored by Future Foundation CEO Christophe Jouan, MD Meabh Quoirin and Editorial Director James Murphy.

 

For more information on the Future Foundation, visit www.futurefoundation.net

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