Strategic Management: Theory and Practice - Softcover

Parnell, John A.

 
9781452234984: Strategic Management: Theory and Practice
Softcover
ISBN 10: 1452234981 ISBN 13: 9781452234984
Verlag: SAGE Publications Inc, 2013

Inhaltsangabe

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

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Über die Autorin bzw. den Autor

John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.

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Verlag
SAGE Publications Inc
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1452234981
ISBN 13 
9781452234984
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
641
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Verantwortliche Person
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