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Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age - Softcover

Wilson, Clint C., II; Gutierrez, Felix; Chao, Lena M.

 
9781452217512: Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age
Softcover
ISBN 10: 1452217513 ISBN 13: 9781452217512
Verlag: SAGE Publications, Inc, 2012

Inhaltsangabe

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

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Über die Autorin bzw. den Autor

Félix F. Gutiérrez, PhD, is professor of Journalism and Communication in the Annenberg School for Communication and Journalism and professor of American Studies and Ethnicity in the Dana and David Dornsife College of Letters, Arts and Sciences at the University of Southern California. A former senior vice president of the Newseum and Freedom Forum, his publication credits include five books and more than 50 articles or book chapters on diversity and the media. He received the 2011 Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education of the Association for Education in Journalism and Mass Communication. The National Association of Hispanic Journalists named him the "Padrino (Godfather) of Hispanic Journalists" in 1995 and inducted him into its Hall of Fame in 2002.

Von der hinteren Coverseite

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1452217513
ISBN 13 
9781452217512
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
314
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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