Expert advice from Coca-Cola&;s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.
In today&;s world, every company is at risk of having a &;Kodak Moment&;&;watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it&;s no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow&;s business winners&;regardless of size or industry&;will be the ones that know how to combine scale with agility.
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world&;s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola&;and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
David Butler is the Vice President of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola&;s Accelerator Program designed to generate early-stage, high-growth startups. Under David&;s leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009, David was recognized by Fast Company as a &;Master of Design&; and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum&;s Global Agenda Council on Design and Innovation.
Linda Tischler is an award-winning editor at Fast Company magazine, where she writes about the intersection of design and business. She helped launch Fast Company&;s design website, FastCoDesign.com, which is now the web&;s largest design site. Prior to joining Fast Company, Tischler was an editor at Boston Magazine, where she initiated the New England Design Awards. She has also written for Metropolitan Home, The Boston Globe, and Huffington Post and held editing and writing jobs at the Boston Herald and Microsoft&;s Sidewalk.com.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 6,28 für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerEUR 11,59 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerAnbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.98. Artikel-Nr. G1451671822I3N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.98. Artikel-Nr. G1451671822I4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.98. Artikel-Nr. G1451671822I4N10
Anzahl: 1 verfügbar
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 8969225-6
Anzahl: 2 verfügbar
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4426770-6
Anzahl: 2 verfügbar
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. wbs4902002264
Anzahl: 1 verfügbar
Anbieter: CURIO, Grimsby, N. E. Lincolnshire, Vereinigtes Königreich
Hardcover. Zustand: Near Fine. Zustand des Schutzumschlags: Near Fine. 1st Edition. First Edition / First Print. Hardback copy in red boards with black lettering to spine. unclipped dustjacket in new removable protective clear sleeve. 237pp. Not library copy, no inscriptions. (14/7). Artikel-Nr. ABE-1530363116692
Anzahl: 1 verfügbar
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Hardcover. Zustand: Brand New. 237 pages. 9.00x6.00x1.00 inches. In Stock. Artikel-Nr. 1451671822
Anzahl: 1 verfügbar