Contemporary Sport Management. With Web Study Guide - Hardcover

 
9781450469654: Contemporary Sport Management. With Web Study Guide

Inhaltsangabe

One of the top-selling textbooks in Sport Management updated. Contemporary Sport Management provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and relevant topics on the subject. The text also discusses the role of social media in revolutionising the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions. Additionally, the accompanying web study guide contains multiple interactive learning experiences to help students retain the information.

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Über die Autorin bzw. den Autor

Paul M. Pedersen, is a professor of sport management and the director of the sport management programme in the School of Public Health at Indiana University. He has also worked as a sportswriter, sports management consultant and sport business columnist. Lucie Thibault is a professor in the department of sport management at Brock University in Ontario, where she has taught since 2002. Lucie has instructed courses in organisational theory, organisational behaviour, ethics in sport, globalisation of sport and policy and social issues in sport.

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