What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.
Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.
"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again."
Freelance Social Game Developer and founder of Twibes Twitter Groups
What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs. With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth. * Understand the true power of games and how they work with your business * Choose the right games for your site, and learn game types by business model * Learn the advantages of building a standalone games channel * Know the rules for gamification design and learn some common devices * Discover what it takes to implement gamification
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.