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GUERRILLA NETWORKING

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Contents

ABOUT THE AUTHORS.......................................................................................................xiACKNOWLEDGEMENTS........................................................................................................xvMonroe Mann.............................................................................................................xvJay Levinson............................................................................................................xviPREFACE.................................................................................................................xxiFOREWORD................................................................................................................xxiiiGuerrilla Networking in Action By a True Guerrilla......................................................................xxiiiINTRODUCTION............................................................................................................xxvWHAT IS THIS BOOK?......................................................................................................xxixPART I Guerrilla Networking.............................................................................................1CHAPTER 1: Networking...................................................................................................3CHAPTER 2: Traditional Networking.......................................................................................9CHAPTER 3: Guerrilla Networking.........................................................................................13CHAPTER 4: Six Degrees & the Name Game..................................................................................19CHAPTER 5: How to Become Desirable (i.e. the type of person other people want to meet)..................................25PART II 50 Proven Ways to Get People to Come to You.....................................................................291. WRITE A SUCCESSFUL BOOK..............................................................................................312. BECOME THE EXPERT IN YOUR FIELD......................................................................................333. BECOME FAMOUS........................................................................................................354. OFFER INVESTMENT CAPITAL.............................................................................................375. BE A NETWORK HUB.....................................................................................................396. GET MEDIA EXPOSURE...................................................................................................417. TAKE MATTERS INTO YOUR OWN HANDS.....................................................................................438. OFFER TO HELP PEOPLE.................................................................................................459. INTRODUCE YOURSELF TO PEOPLE.........................................................................................4710. ALWAYS SMILE........................................................................................................4911. INITIATE CONVERSATIONS..............................................................................................5112. BECOME 'COOL'.......................................................................................................5313. BECOME NOTEWORTHY...................................................................................................5514. DO SOMETHING RADICAL................................................................................................5715. BECOME THE GO-BETWEEN...............................................................................................5916. RISK FAILURE........................................................................................................6117. SEND OFF AN EMAIL...................................................................................................6318. BE CREATIVE.........................................................................................................6519. WRITE A SPICY LETTER TO THE EDITOR..................................................................................6720. WRITE A PRESS RELEASE...............................................................................................6921. HIRE A PUBLICIST....................................................................................................7122. FIND THEIR 'SWEET SPOT'.............................................................................................7323. TAKE OUT AN AD......................................................................................................7524. CALL THEM...........................................................................................................7725. LEAVE A VOICEMAIL...................................................................................................7926. INCLUDE THEM IN YOUR ACKNOWLEDGEMENTS...............................................................................8127. BECOME THEIR FRIEND.................................................................................................8328. DO THEM A FAVOR.....................................................................................................8529. LET THEM DO YOU A FAVOR.............................................................................................8730. SAY THANK YOU.......................................................................................................8931. BECOME A SUCCESS IN YOUR FIELD......................................................................................9132. HELP SOMEONE ELSE BECOME SUCCESSFUL.................................................................................9333. INVENT SOMETHING AMAZING............................................................................................9534. MAKE OUR LIVES EASIER...............................................................................................9735. GET ONTO A TELEVISION TALK SHOW.....................................................................................9936. GET REFERRED........................................................................................................10137. GET OUT OF THE HOUSE................................................................................................10338. TELL PEOPLE WHAT YOU ARE GOING TO DO................................................................................10539. TELL PEOPLE WHAT YOU HAVE DONE......................................................................................10740. TELL PEOPLE WHAT YOU ARE CURRENTLY DOING............................................................................10941. THANK THEM ... AGAIN!...............................................................................................11142. DO SOMETHING THAT NO ONE HAS EVER DONE BEFORE.......................................................................11343. DO SOMETHING BETTER.................................................................................................11544. HITCH YOUR WAGON TO A STAR..........................................................................................11745. GIVE THEM WHAT THEY WANT............................................................................................12146....