Demystifying evaluation is an accessible introductory guide explaining the options open to evaluators and how to make appropriate choices of research methods and covering issues such as managing expectations of evaluation, quantitative and qualitative methods, engaging stakeholders and providing action-orientated approaches to help end-users.
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Prof David Parsons is a programme evaluator with over 30 years’ experience of independent public policy analysis in the UK, Europe and internationally. He is also a Visiting Professor at Leeds Beckett University, and Principal Consultant at P&A Research and Consulting. He has previously held faculty posts at the Universities of Sussex and Cranfield, was an advisor to the National Economic Development Office (UK), Economic and Social Research Council (UK) and European Commission and a specialist associate to the UK Commission for Employment and Skills. He also leads the Social Research Association’s programme in Advanced and Impact Evaluation, and has acted as advisor and trainer on evaluation methods to numerous publicly-funded bodies in the UK.
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