Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design (Human–Computer Interaction Series) - Hardcover

Über die Autorin bzw. den Autor

Aaron Marcus, President of Aaron Marcus and Associates, Inc. (AM+A), and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience design, publisher of eight books and more than 300 articles, former “Fast Forward” column editor of Interactions for five years, and the first user-interface designer to be elected to both the HCI Academy and to the AIGA Fellows.

AM+A has been in business for more than a quarter-century, providing user-centered solutions on projects ranging from start-up ventures to business applications launched by some of the largest companies in the world. AM+A has served approximately 300 clients and completed approximately 500 projects.

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Mobile Persuasion Design presents ten conceptual design projects (or Machines ) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people s behaviour.

Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.

In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.