This excellent book provides one of the most comprehensive and hands-on treatises of the entire research process. It views research as craftwork that requires continuous development and perfection of skills. Therefore, this book speaks to a broad audience of both junior and more seasoned researchers in management and business studies. If you have time to read only one book on how to undertake academic research, this is the one! (Rebecca Piekkari)
This excellent book covers the theory and practice of research in an accessible and engaging way, making it the perfect choice for both novice and experienced researchers in the field of business and management (Dr Lisa Anderson)
Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice.
The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student.
New to the Fifth Edition:
Chapter on the literature review now includes how to critically review
Move towards new technologies and social media including discussion of wikis and cloud sourcing
Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods
Additional practical exercises which are linked to key research tasks throughout
The companion website offers a wealth of resources for both lecturers and students including, for lecturers, an instructor's manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.
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