Essentials of Business Research: A Guide to Doing Your Research Project - Softcover

Wilson, Jonathan

 
9781446257333: Essentials of Business Research: A Guide to Doing Your Research Project
Softcover
ISBN 10: 1446257339 ISBN 13: 9781446257333
Verlag: Sage Publications Ltd, 2013

Inhaltsangabe

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • ′You′re the Supervisor′ sections - helps students to meet learning objectives
  • ′Common questions and answers′ - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

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Über die Autorin bzw. den Autor

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

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Verlag
Sage Publications Ltd
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1446257339
ISBN 13 
9781446257333
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
376
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781446257326: Essentials of Business Research: A Guide to Doing Your Research Project

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Verlag: SAGE Publications Ltd, 2014
Hardcover