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Hospitality Management: A Brief Introduction - Softcover

Wood, Roy C.

 
9781446246955: Hospitality Management: A Brief Introduction
Softcover
ISBN 10: 1446246957 ISBN 13: 9781446246955
Verlag: SAGE Publications Ltd, 2015

Inhaltsangabe

An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood’s academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area.
- Professor Stephen J. Page, Bournemouth University

Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies.

The book includes coverage of the principal areas of functional management in hospitality including:

  • employee relations
  • accommodation management
  • food and beverage management
  • marketing and sales
  • industry structure and strategy
  • the nature of management roles
  • hospitality management education
  • future trends in the field.

Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.

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Über die Autorin bzw. den Autor

Roy C. Wood is Professor in International Hospitality Management at NHTV Breda University of Applied Sciences, The Netherlands. Dr Wood is the author, co-author, editor or co-editor of 15 books and over 60 research papers in refereed journals as well as numerous other publications.

Von der hinteren Coverseite

An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1446246957
ISBN 13 
9781446246955
Einband
Taschenbuch
Anzahl der Seiten
191
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781446246948: Hospitality Management: A Brief Introduction

Vorgestellte Ausgabe

ISBN 10:  1446246949 ISBN 13:  9781446246948
Verlag: SAGE Publications Ltd, 2015
Softcover