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The Handbook of Communication and Corporate Social Responsibility (Handbooks in Communication and Media) - Hardcover

 
9781444336344: The Handbook of Communication and Corporate Social Responsibility (Handbooks in Communication and Media)
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THIS BOOK REPRESENTS THE DEFINITIVE RESEARCH COLLECTION FOR CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION, OFFERING CROSS–DISCIPLINARY AND INTERNATIONAL PERSPECTIVES FROM THE TOP SCHOLARS IN THE FIELD. ADDRESSES A GAP IN THE EXISTING CSR LITERATURE DEMONSTRATES THE RELEVANCE OF EFFECTIVE CSR COMMUNICATION FOR THE MANAGEMENT OF ORGANIZATIONS THE 28 CONTRIBUTIONS COME FROM TOP SCHOLARS IN PUBLIC RELATIONS, ORGANIZATIONAL COMMUNICATION, REPUTATION MANAGEMENT, MARKETING AND MANAGEMENT

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Summing Up: Recommended. Research and faculty collections. (Choice, 1 March 2012) "If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well. (Communication Director, 1 December 2011) "An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." (Ethical Corporation Magazine, 1 July 2011)
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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

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9781118721384: The Handbook of Communication and Corporate Social Responsibility (Handbooks in Communication and Media)

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ISBN 10:  ISBN 13:  9781118721384
Verlag: Wiley-Blackwell, 2013
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Ihlen, Øyvind
Verlag: John Wiley & Sons (2011)
ISBN 10: 1444336347 ISBN 13: 9781444336344
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Buchbeschreibung Zustand: New. Summing Up: Recommended. Research and faculty collections. (Choice, 1 March 2012) If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this hand. Artikel-Nr. 4183077

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