Create the Perfect Brand: A practical guide to branding your business, from creation and vision to protection and delivery (Teach Yourself) - Softcover

All aspects of branding are covered in this guide, including brand creation and protection, while fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. Reades will learn what a brand is and why it is the heart, soul, and core of a business; the methods to value a brand; brand focus; brand creation and structure; brand protection, including trademark and intellectual property; personal branding; and brand delivery. The authors include their own extensive experiences and guidance, and the fascinating case studies include Cadbury and the Apple iPod plus such disaster stories as Woolworths.