ZENOBIA: The Curious Book of Business - Softcover

Zenobia: The Curious Book of Business is designed to take you on an adventure - to transport you to a place where even the most crumbling structures and stubborn personalities are transformed by the enthusiasm, conviction, and courage of the story's heroine. What is strange here will quite quickly become familiar. It will, we hope, inspire you to change the way you view your own world of work - to take what already is and transform it into what must be. For only the creative and the courageous can lead change. Only passion can turn ruin into rightness and transform work itself into something more like fun. Zenobia is a mythical place, a place where the heroine's adventure becomes a pathway to success for others. It is, as well, a mystical place - a place that reminds us all that one's own success can be achieved only when others succeed as well. Curious indeed.

Matthew Emmens began his career in international pharmaceuticals with Merck & Co., Inc., in 1974. There he held a wide range of sales, marketing, and administrative positions before volunteering in 1992 to help establish Astra Merck, the joint venture between Merck and Astra AB of Sweden. He later became president and chief executive officer. In 1999 he joined Merck KGaA and established EMD Pharmaceuticals, the company's U.S. prescription pharmaceutical business. Subsequently, he was promoted to president of the global prescription business and lived in Germany. In 2003, he joined Shire Pharmaceuticals as chief executive officer and member of the board. As CEO of Shire, Emmens has engineered an extraordinary revitalization, transforming Shire into one of the top specialty pharmaceutical companies in the world in just a few years' time.